It’s not just fun and games (and coloring!) behind the scenes here at PNTRLY. We’ve been hard at work developing new features we think will keep you engaged and excited to create original works or mix things up again and again.

These days, Artists vs Midjourney has basically become clickbait or even worse, a collection of hot takes for folks trying to get action on their social media brands. Here, I humbly offer my opinion on the matter based on my 25 years of professional experience (and not my feelings).

It seems like a no-brainer that being creative is good for us, but the volume of benefits are far beyond what we imagined. Flexing our creative muscles can increase positive emotions, reduce anxiety and symptoms of depression, and can even improve the overall function of our immune systems.

Choosing technology for a project is always a trade off. It seems you can’t have all of the things all of the time; that was especially true with PNTRLY. Coloring book programs are deceptively hard to make at a high quality bar. All the parts are achievable, but to have them work together and scale gets quite tricky. These were the things we wanted for PNTLY:

PNTRLY’s latest collaboration brings in Joann Fabrics enthusiast and artist extraordinaire, Johnny Cupcakes. His designs are on the PNTRLY app now, so this is your chance to color your very own Johnny Cupcakes piece. But first, check out this interview we did to learn more about the artist.

Research has shown activities like drawing or painting can can even be so beneficial as to relieve depression and lessen stress levels. Artistic endeavors have even been shown to reverse cognitive decline in aging adults, improving memory and resilience.

Over the last few years, some folks have been working hard to bring you a project called PNTRLY. Simply put, it’s a digital coloring book, but beyond the surface it’s so much more.